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The video itself, in an HTML5 video tag. Have the controls showing but don't start playing it automatically. Remember this has to work in multiple browsers.
Next to it (probably to the right, though I'll leave that detail to you, as long as it works it's good) you'll need a "Content" area, where you'll show content relevant to what you're currently talking about in the video (more about this below)some extra promotional material.
== Popcorn.js Content ==
This will contain extra stuff to encourage the viewer to buy whatever you're selling. To keep it simple just have a statement like "16221 of these have been sold already! Hurry up and order yours before the promotion ends!" Where the number can come from http://matrix.senecac.on.ca/~andrew.smith/multimedia/count.php or you can write your own.
The content area should be blank before the video playback is started and after it ends.
= Submission =